Philippine Media: Over Commercialized
This is just plain and simple observation, not back up by research and statistics. It might be biased since it is just my opinion. Every night as I am driving home, I am making it sure that I will not miss an audio broadcast of GMA 7 and ABS-CBN 2 news from my preset radio, guess who is No. 1 in the memory? News content are almost the same from both stations, it's 90% bad news and exaggerared controversies. My observation, this has been the industry practice and it has never been changed through the years. Is it because audience will prefer to watch news items with impact on imagination, rather than intellect? Stirring negative emotions rather than emphaty? I heard one speaker mentioned, that marketing is all about imagination. If it can captivate emotion and imagination the tendency is a higher percentage of memory recall. Which will lead to loyalty in services, med...